Sunbathing is a passion that Italians seem incapable of saying goodbye to. A feeling that they share with the rest of Europe, where eight out of ten citizens recognize being tanned as synonymous with health. However, the search for golden skin frequently leads to incorrect behavior that puts one's health at risk.
In fact, if it is proven that 95% of the UV rays that reach the skin are of the UVA type - representing a particular risk because they are capable of penetrating deeply and causing cellular damage - it is also true that only 7% of Italians declare that they regularly use UV sun protection measures during summer. A negative trend that is also reflected in Italians who protect themselves throughout the year: only 13% do so and 67% reduce the frequency of using protection or use less protection. Numbers that do not improve when looking at the rest of the world, where only 23% declare they protect themselves from the sun all year round and 44% reduce the frequency of using protection or use less protection when they are already tanned.
Proper use of sunscreen is essential to protect your skin from damage caused by ultraviolet rays. Here are the latest news for Summer 2024.
Rich face and body emulsion with very high almost total protection, for this reason it must form a "filter" on the skin that totally protects from UV rays even if it does not prevent a light and healthy "color" but never without causing damage to your skin.
The emulsion is also enriched with Aloe extract, hydrating, and Hemp Oil, soothing, allowing sun exposure for lighter and more sensitive skin and for children. Its filter protects from erythematogenic sun rays without affecting the tan, the precious extracts contained keep the skin soft and elastic.
