Jo Primer

It is an active ingredient based on the photoluminescence of plants, or the emission of visible light by a substance caused by high-energy UV radiation. Mullein flowers are able to collect UV rays and transform them into a new visible light to appear brighter. Using the enzymatic bioliquefaction technology patented by an Italian company, it was possible to extract the entire phytocomplex of the flower without compromising its ability to convert UV rays into visible light. Luminescine absorbs UV photons and breaks them down at an energetic level, re-emitting lower-energy photons in the visible range, exploiting the luminescent properties of the vegetal phytocomplex of the mullein flower. Luminescine protects the skin from UV radiation by transforming it into a source of light generated directly on the skin, giving it a more radiant appearance.

Reishi is the Japanese name for the fruit of a mushroom, Ganoderma Lucidum (Mannentake). The Reishi mushroom has been known since ancient times in Japanese and Chinese tradition as a divine plant of longevity, capable of increasing physical well-being and health. Numerous studies have identified it as a valuable nutriceutical and as a raw material for drugs for the most varied pathologies. In cosmetics, it has demonstrated notable anti-wrinkle, protective and skin blemish-reducing properties. Research has shown that reishi is a natural source of vitamin D2 and minerals such as copper and selenium as well as amino acids such as leucine and lysine.

It is a powerful anti-inflammatory and antioxidant. It therefore has an anti-aging, photoprotective and sebum-regulating effect. The polyphenols contained in green tea leaves are in fact very powerful antioxidants.

It contains powerful antioxidant molecules and Omega 3. But the bark of the French maritime pine is above all rich in pycnogenol, a very powerful anti-inflammatory (contains 40 individual antioxidants) that regulates the production of collagen, protects the skin from the sun's rays and combats hyperpigmentation (spots).

• Moisturizing
• Nutritious
• Soothing
• Anti-redness

It is an excellent moisturizer because thanks to the presence of mucopolysaccharides it has a notable capacity to retain water, an extraordinary capacity for penetration and deep hydration of the skin. It is soothing, calming and anti-redness. The content of amino acids, vitamins and minerals makes it an excellent nutrient for the skin: the collagen and elastin fibers that make up the skin's scaffolding tend to reduce and thin over time, and Aloe restores the balance, stimulating the synthesis of collagen and elastin and increasing the content of soluble collagen in the skin.

*from organic farming

• Anti-aging
• Calming
• Protective

Jojoba is a plant native to Arizona and California, already known to the Aztecs who used it in food and in the treatment of skin conditions and wounds. Its oil, or rather the liquid wax obtained from the fruits, has notable nourishing, protective, emollient and softening properties. It helps prevent skin aging and the appearance of wrinkles.

• Anti-aging
• Moisturizing
• Elasticizing

Argan Oil is extracted in Morocco from the fruits of the Argania spinosa tree, which are nuts containing very hard seeds, called "Argan almonds". Argan oil is rich in vitamins A, E, F, linoleic acid, Omega 3 and Omega 6, and is therefore a precious anti-wrinkle and elasticizing agent, it also hydrates and protects the skin from external agents such as sun, cold and smog.